Logo Design - Bayside Argonauts Football Club (BAFC)
For my client, Bayside Argonauts FC - a community football club based in South East Melbourne - I crafted a new logo that blends a refined, timeless crest with a respectful nod to the club’s proud heritage. The revitalised identity brings the original brand colours back to life with renewed vibrancy and intention, while preserving the iconic ship emblem in its original form - honouring its role as a lasting symbol of the club’s legacy.
The final design captures the spirit of a club rooted in tradition yet driven by progress, reflecting its forward-looking commitment to growth and community development. I aim to strike a thoughtful balance between heritage and a bold, professional presence.
ROLE
Freelancer: Logo Designer
DURATION
1 month
HIGHLIGHT
The BAFC Committee is thrilled with the new logo and its tribute to the club's heritage
ACHIEVEMENT
Launched on sponsor night, it drew new partners by reflecting a growing community club rooted in legacy
MY Focus
1
Understanding client vision
Through a series of collaborative meetings with the Bayside Argonauts FC Committee, I guided the creative process to help shape a clear direction for the rebrand.
Understanding the importance of grounding the design in both history and vision, I asked the committee - made up of proud BAFC master players who’ve been involved since the club’s inception - to provide imagery of the original logo.
I also encouraged them to curate a selection of contemporary visual references that resonated with their aspirations for the club’s future. This collaborative approach laid the foundation for a design that strikes the right balance between legacy and progression.
2
Concept development and client feedback
The client initially faced difficulty narrowing down the direction for the logo, as the drafts sometimes felt disconnected from their vision. At times, it seemed they weren’t entirely clear on what they wanted.
To guide them through the process, I provided a comprehensive file with multiple drafts, allowing them to pinpoint specific elements they liked or disliked.
Recognising their uncertainty, I took it upon myself to dig deeper into their feedback and step outside the confines of the current drafts, bringing my own creative freedom to the design. The result was a logo that truly resonated with their vision, and they were thrilled with the final outcome.
3
Delivery: file formats and printing
I collaborated closely with the merchandise and BAFC social media teams to ensure the logo was optimised for print and digital content across all club products and platforms.
To achieve this, I provided multiple file formats and logo variations with different borders , allowing for optimal contrast against various backgrounds. This approach ensured the logo remained adaptable and impactful across all applications.
